Goldman Learns You Can’t Buy Friends On Facebook

Goldman Sachs may have found a new friend in Facebook, but the financial firm isn’t finding much love from members of the social network.

On Sunday evening, DealBook reported that Goldman Sachs and a Russian investment firm, DST Global, invested $500 million, in the deal that valued the company at $50 billion. Goldman has the option to raise an additional $1.5 billion from its investors for Facebook.

But as the pair gets cozy, the investment bank is struggling to win the popularity contest on Facebook.

A quick search reveals no shortage of anti-Goldman groups on Facebook, including “1,000,000 Strong To Demand Our Money Back from Goldman Sachs!,”" “DALTON, JUST SAY NO TO GOLDMAN SACHS,” “Goldman Sachs is Evil!,” “TAKE GOLDMAN SACHS DOWN,” “The Anti-Sachs: Those Who Desire Goldman’s Demise,” and “The Goldman Sachs scandal makes me want to change my name!”

In reaction to Goldman’s investment, one Facebook member started a group on Monday titled, “Keep Your Dirty Hands Off My Facebook.” The group threatens to abandon Facebook en masse on January 31, if Mark Zuckerberg maintains his ties to Goldman and D.S.T.

So far, Mr. Zuckerberg doesn’t have a mass revolt on his hands, the group has only attracted 106 members.

Then again, Goldman can’t be thrilled that the naysayers seem to outweigh the cheerleaders for now. The “I love Goldman Sachs” group has 24 members.